Leveraging web chat

Sostanza organized a meeting to show in major Italian companies of different sectors how to exploit the potential of a Web Chat like LiveHelp® to optimize the customer experience.

The meeting was held in Milan at Bulgari Hotels & Resorts on 20 June 2013.

Important companies interested in developing innovative solutions to enhance their customer service on the web channel attended the event: live chat is the ideal tool, as it has been calculated that the 31 % of users are more inclined to buy online if the website offers a live chat support. The use of Web chat allows the customer to reach an operator without leaving the web page.

Thanks to a strong long-term experience with LiveHelp, Sostanza showed how the web chat is evolving to a strategic channel of support and what are the features and benefits of an integrated web chat integrated.

During the meeting, Federica Banti, Contact Center Manager of Best Western International, told about Best Western International's experience using LiveHelp customer care in the sites of the chain in the countries of Northern Europe.

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